The Ask:
Translate the recently completed Aveeno Body redesign to the Calm + Restore Face lineup.
The Objectives:
Update design to follow Body hierarchy while adapting for Face, following category prototypicality.
Develop new on-pack primary structure renders to elevate platform.
The Work:
Led design exploration and design reviews with Marketing partners.
Partnered with external design agency to explore carton layouts.
Adapted Body hierarchy to fit multiple, smaller packaging structures.
Developed dual language Canada hierarchy to meet local market needs while maintaining global design guidelines.
Color matched teal closures for all primary structures across two regions.
Built 26 design intents in 3 days to meet a compressed timeline:
7 Cartons, 15 Labels, 2 Laminates, 2 Tubes
The Team:
Designer: Stephanie Massine
Design Manager: Nick Smith
External CGI Artist (Primaries): Deniz Durmus
External Design Agency (Carton Explore): Elmwood