Aveeno Body

The Ask:
Elevate the Aveeno Body category by developing a new design that works globally across all SKUs.
Develop new oat seal as a Distinctive Brand Asset to communicate Aveeno’s authority on oat science.

The Objectives:
Align and simplify product names with category prototypes.
Adjust platform colors for easier shelf navigation and product desirability.
Update typography and hierarchy to feel more scientific.

The Work:
Developed detailed templates for all SKU sizes, including type sizing and styling, color specs, spacing, and oat seal placement. Ensured net wt declarations, H2R logos, and UPC codes aligned with industry standards and guidelines.
Developed dual language Canada hierarchy to meet local market needs while maintaining global design guidelines.
Color matched all structure closures in new platform colors for North America SKUs across 8 suppliers. Closures included bottle pumps, tube & bottle flip top caps, and tube & jar screw caps.
Worked closely with Global Production Manager, Production team, and external suppliers to ensure design printed successfully across 20+ suppliers.

The Team:
Designer: Stephanie Massine
Design Manager: Nick Smith
Global Production Manager: Hollie Thompson
Production Artist: Gery Garcia
Renders: DCOY