The Ask:
Align the Aveeno Face Calm + Restore platform to match the Body redesign.
Develop new on-pack primary structure renders to elevate platform.

The Objectives:
Expand Aveeno Kids’ market reach with a new line of products designed for type 3 and 4 hair.
A 3-step system designed to deliver effective cleansing, detangling and moisturizing benefits while also being gentle enough for dry, sensitive scalps.

The Work:
Led design exploration and design reviews with Marketing partners.
Provided creative direction and Marketing feedback to the illustrator.
Audited coily hair category to determine best platform color.
Worked with Innovation team to develop character concepts.
Color matched beige tube and teal closure with supplier.
Worked closely with Global Production Manager to ensure character illustrations printed successfully across two different print methods and substrates.
Oversaw Production team on print trial setup, design intent creation, and artwork reviews.

The Team:
Designer: Stephanie Massine
Design Manager: Nick Smith
Illustrator: Tais Lemos
Renders: DCOY
Social Assets: Kenvue Content Studios